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Have I got news for you! Most of it good. Some not so good. But let’s start with the good news. In today’s high-tech world there are two popular ways to give birth to that novel or how-to book you’ve been writing in your mind for all those years: One is called self-publishing – aka print-on-demand or POD – where you end up with printed books in hand. The other is to create an eBook, which means you’ll be selling access to an electronic file rather than to printed books. Either way, it’s amazing how much more there is to self-publishing a book than just writing it and paying to have your book “published, ” meaning made available to the public. Obviously, your book is something the entire world has been waiting for, right? Too bad no one knew that. Or cared. Sadly, no one ever will, unless you’re willing – and have both the funds and the skills – to promote your book yourself. There is no sure-fire formula, no magic route to becoming a successful author. It takes time, money and effort. And, after all is said and done – unless you’ve written the next Harry Potter sequel or Hunger Games trilogy – it’s highly unlikely your book will ever end up “on book store shelves. ” Sorry, but that’s a fact of life. Book stores today – dwindling in number as they are – do not buy printed books in the sense that you and I buy shoes or groceries. If they like a particular book – and their reasons for that will vary – they request a very limited supply of printed volumes on consignment. That means that at the end of some pre-agreed period of time any unsold copies of your book will be returned, usually at your expense, to you the self-publisher. Fortunately, there are no such “returns” with eBooks because the aggregator of your eBook – the primary distributor you select – has only an electronic file of your book, not hundreds of thousands of printed copies. As a self-publisher, promoting your book is almost always your responsibility… and your expense. With an eBook, the aggregator makes your electronic file available to the Amazons,and other eBook sellers of the world, but rarely does anyone in that chain fully promote an eBook. And with a self- published POD book, promoting and selling your printed book through websites, social media christian louboutin outlet, news releases, media kits, book signings and the like is…? You guessed it, your responsibility and your expense. The good news, as I explained earlier, is that self-publishing – either in a printed version or as an eBook – gives you a feeling of relief, something like what a female elephant must feel after giving birth following almost two years of being pregnant. You’ve been carrying your book around in your mind for years, and self-publishing in either form will allow you to give birth to that seed of an idea that’s been growing there almost forever. The bad news? Either way will take some time, effort and money on your part. But either way it’s definitely doable. And it’s wonderfully enjoyable!

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Do you want people in your social networks talking about your new book? Host a book contest! With the right prizes, this promotional tactic can generate book sales, blog subscribers, Twitter followers, or Facebook fans (or all of the above). Book contests are easy to implement and inexpensive, and they offer wonderful opportunities for you to connect with your readers and those who should become your readers. They also give your friends and fans an opportunity to “introduce” you to their networks.

Here are a few guidelines to get you started: Decide what you want to accomplish. The contest goal is important because it helps you structure the contest and establish rules. When Barbara Techel hosted a recent contest to promote “Class Act: Sell More Books Through School and Library Author Appearances, ” she wanted people to buy the book, but she also wanted to generate more authors as Twitter followers because they’re the book’s target audience. Other common contest goals include increasing the number of blog subscribers and Facebook fans or generating pre-publication orders. Be creative. Host a contest before publication to help select your cover design or to name a character in the book. Don’t require a purchase. It’s against the law.

Determine your prize. Give away five copies of your book; offer the books of other people (get free shipping worldwide at BookDepository.com) when you’re working to generate more followers, subscribers, or fans; or use other merchandise as prizes. Just make sure your prizes are appropriate for your target audience. Techel attracted authors by offering prizes donated by businesses that help authors market their books.Set a time frame. Most book marketers agree that seven to 10 days gives you enough time to build momentum and get action.Establish rules. How do people enter? How do they win? If entries are judged, be sure to explain how that happens. To generate more Twitter followers, Techel asked people to follow her on Twitter and retweet a specific tweet posted on her contest website page.Encourage people to share contest information – and make it easy for them to do so. Most of us are willing to help you get the word out – we just need to be reminded to do it and sometimes instructed how.Be organized. No matter what system you use christian louboutin outlet, make sure you’ve got a way to track entries. For example, if you’re running a Twitter contest that requires people to follow you and retweet the specific contest phrase, include a unique contest hashtag.

It will make it easier for you to track and gather entries. In situations where the winner is selected at random, use Random.org. It’s easier than doing it yourself and nobody can challenge the outcome as biased.Announce the winners. This helps extend the life of the contest and generate even more awareness.Match the right prize with your audience’s interests, and you could have the formula for significant viral exposure.

Whether you’re writing blog posts for your website or drafting a sales letter for your next product, great copywriting is essential to your success. Quality content has several values for your business. First, it encourages readers to trust you, as they can see clearly that you are dedicated to sharing valuable information and that you care enough about your business to invest in it. Second, high quality writing can increase your rankings on search engines, as Google algorithms continue to move toward a focus on content.

Finally, and perhaps most importantly, a writer who composes great copy can influence customers into doing what you want them to do. If you’re looking for people to sign up for a newsletter or hoping they’ll buy your new e-book, the quality of your writing can have a huge impact on your conversion rates. Of course, while great writing can have a large payoff, it also requires that you be willing to make an investment of either time or money. Professional copywriters can range greatly in price, but if you want someone good, you can expect to pay hundreds or thousands of dollars for a single piece. If you want an exceptional copywriter, you’ll pay even more. For many business owners, the cost is worth it. When a sales letter or landing page continues to bring in sales each week, month and year, you’ll quickly surpass the initial investment of money into the copywriter’s services. However, not all business owners have the necessary cash available upfront.

In order to find affordable copy that will still yield real results, you need to learn how to spot great writing. Many people are able to sense good writing when they see it, though they might not be able to define why it works. As you peruse sample writers, look for these five aspects in order to determine quality. 1. Uses Exemplary Word ChoiceThough you might not be a trained writer yourself, you can easily spot great copy by looking at the individual words the writer has chosen. Words should be descriptive and colorful, while also staying at an understandable level. While a good writer will use unusual words that show imagination and intelligence, each word should also have a purpose. Avoid writers with flowery speech that has little relation to the actual topic of the work. 2. Incites EmotionQuality writing should incite emotion in the reader. Regardless of whether the piece speaks directly to the reader or is written in the third person, you should feel something while you read. Great copy might call for readers to imagine themselves in a particular situation or it might inspire them to think about an alternative experience. Above all, a good writer can form a connection with the reader through word choice and tone. 3. Feels Easy to ReadOf course, great copy should also feel easy to read. If you’ve ever found yourself struggling to get through an article online, you should know how to discern this difference. Copy that is easy to read isn’t necessarily written toward lower-level readers. Instead, easy copy is clear and concise, offering readers a direct message to take away. When you’ve found a great copywriter, you’ll have no trouble focusing on the writing or understanding his or her point. 4. Pushes to ActionWhen you’re looking for a copywriter who can help you to increase your sales or prompt your visitors into doing something, you need a writer who can push readers into action. This type of copy should be subtle but direct, offering readers a choice while also clearly imparting the obvious right answer. When you read work from a writer who is great at pushing people into action, you’ll feel compelled to take the next appropriate step after you’ve finished reading. This quality is well worth the investment in professional copywriting. 5. Models AccuracyFinally, copy from an experienced writer should always be completely accurate and error-free. Though you might not be trained in specific rules of grammar and punctuation, you will likely be able to tell when a piece of writing is riddled with errors. Inaccurate copy is difficult to read, even if you’re not wholly sure of where the problem lies. Obvious mistakes in spelling or capitalization are a clear mark of an unprofessional copywriter, so clearly avoid any writer who shows poor editing skills. Instead, pay attention to the way an article flows to determine its accuracy. With these important components of great copywriting in mind, you will be well on your way toward finding the right writer. These tips can help you find an affordable writer to fit your budget, while also helping you to understand just how important quality content is to your business. Once you’ve developed an eye for discerning quality writing, you might also want to try your hand at composing copy for your site. For many business owners, the time investment of learning to write copy is well worth the opportunity to save the money that would be paid to a professional writer. You can find books and online tutorials that will teach you more specific principles of writing, as well as hire a writer to work with you in training. Some business owners find that they are able to make up for their lack of training because of their immense passion for the subject.

When you’re writing about a topic that is so important to you, it will be easy to infuse the copy with heart and emotion. You’ll also have the benefit of knowing exactly what it is that you want your readers to do. Whether you choose to hire a professional or write your own copy, your business will benefit from a focus on high quality content. And now I’d like to give you access to my free 23 page report to help you get your content ranked and viewed on the search engines: SEO Made Easy.

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